Marketing

‘Satisfaction is Worthless, Loyalty is Priceless’

June 21, 2011
Ensure future growth by practicing operational efficiency, product distinction, and member intimacy. READ MORE

Scenes from the America's CU Conference: Sunday

June 20, 2011
On Sunday, attendees learned how to attract Hispanic members and discovered what mountain climbing has in common with the business world. READ MORE

Want to Attract Hispanic Members? Build a Community Presence

June 20, 2011
Several barriers have kept CUs from engaging fully with the Hispanic community. READ MORE

The State of Social Media

June 01, 2011
CUs that report the most success with social media programs have put in the most work—time, resources, and attention. READ MORE

Why People Change PFIs

June 01, 2011
Price, products, and proximity aren't the main reasons people change financial institutions. READ MORE

Member Loyalty Pays Big Dividends

May 27, 2011
The one thing your competitors can’t duplicate is the experience members receive from your CU. READ MORE

Age and Awareness

May 15, 2011
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research. READ MORE

Seven Questions to Ask Before Developing a Social Media Policy

May 13, 2011
Approach social media using an organized and planned approach, consistent with the organization's mission, strategy, and values. READ MORE

Connect With Members Online

May 01, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members. READ MORE

Marketing Award Winners Deliver Growth, Visibility

April 27, 2011
The common denominator among those named top marketers by the CUNA Marketing and Business Development Council: The dogged pursuit of growth. READ MORE

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