Marketing

Raise Gift Cards Above the Clutter

December 01, 2010
Promote gift cards to SEGs to use as bonuses or spot awards. READ MORE

An Education Crisis and CUs

December 01, 2010
Without changes, future members might slip out of the middle class. READ MORE

Discover Latino Holiday Traditions

November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos. READ MORE

Social Media: Show Me the Money

November 01, 2010
Forty-nine percent of companies believe social media is a promising tactic that will eventually produce return on investment. READ MORE

Member Advisory Councils

October 26, 2010
Councils act as sounding boards and referral networks to hone new product offerings and find new members and directors. READ MORE

Do You Offer Financial Education for the Right Reasons?

October 04, 2010
Financial education often fails to reach members who need it most. READ MORE

Welcome Hispanic Members

October 01, 2010
Walk into your branches as if it were the first time and you didn't speak English. READ MORE

FTC Proposes Rule to Ban Deceptive Mortgage Ads

September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising. READ MORE

Five Tips to Generate Sales in Any Economy

September 22, 2010
If your staff can sell now, they can sell in any economy. READ MORE

Celebrate Hispanic Heritage Month

September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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