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Seven Questions to Ask Before Developing a Social Media Policy
May 13, 2011
Approach social media using an organized and planned approach, consistent with the organization's mission, strategy, and values.
Connect With Members Online
May 01, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
Marketing Award Winners Deliver Growth, Visibility
April 27, 2011
The common denominator among those named top marketers by the CUNA Marketing and Business Development Council: The dogged pursuit of growth.
Act Like a Shark: Keep Moving
April 06, 2011
You may think you don't have enough time, money, or people to innovate. But limited resources can force us to be more creative.
‘NCUA-Safe’ Reaches More Than 150 Million Consumers
April 05, 2011
The “NCUA-Safe” campaign has reached more than 150 million consumers.
Boomer Loyalty Has Limits
April 01, 2011
Baby boomers' needs are diverse and complex. These members can be a viable target for long-term relationships if CUs can meet their needs.
Eight Tenets of Successful Business Development
March 28, 2011
Who's responsible for business development? Everyone at the CU.
Scenes from the CUNA Marketing Council Conference
March 25, 2011
Speakers addressed everything from innovation to connecting with members online.
Eight Steps to Affordable Innovation
March 23, 2011
Innovation doesn't require vast resources—but it requires people to start somewhere.
Council Honors Top Marketers
March 22, 2011
Amy McGraw (left), Joye Cox, and Brynn Ammon are lauded for their marketing and business development prowess.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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