Marketing

CU Promotes 'People Powered Banking'

September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer. READ MORE

Boomer Women: A Market Superpower

September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted. READ MORE

Connect With Members & Prospects During Hispanic Heritage Month

September 13, 2011
CUs nationwide are discovering opportunities to participate in community celebrations. READ MORE

Is the ‘New Normal’ Really That New?

September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase. READ MORE

Here Comes the 'She-Conomy'

September 11, 2011
This and other key demographic, social, economic, and technological trends have substantial implications for CUs. READ MORE

Young & Unaware

August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

‘Break Up With Your Bank,’ CU Tells Members

August 26, 2011
CU aims to convince young adults to spurn higher-priced banks. READ MORE

Baby Boomers Less Optimistic About Retirement

August 23, 2011
Report divides boomer retirees into five segments. READ MORE

QR Codes Track Ad Effectiveness

August 22, 2011
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone. READ MORE

Turn Nonmembers Into Members

August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare? READ MORE

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