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Don’t Be a Boiling Frog
November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.
‘Dr. Penny’ Offers Gen Y Diagnosis
November 01, 2011
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms.
Five Steps for Effective Social Media Marketing
October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives.
Ask Gen Y What It Wants
October 13, 2011
‘The outside-in approach to innovation starts with the customer.’
September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative.
CU Promotes 'People Powered Banking'
September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
Boomer Women: A Market Superpower
September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted.
Connect With Members & Prospects During Hispanic Heritage Month
September 13, 2011
CUs nationwide are discovering opportunities to participate in community celebrations.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Here Comes the 'She-Conomy'
September 11, 2011
This and other key demographic, social, economic, and technological trends have substantial implications for CUs.
Credit Union Magazine
August 2014 digital edition
Set Up New Hires for Success: Seven Steps
Want to Be More Productive? Be Like Socrates
Avoid the Compliance Pitfalls of Social Media Advertising
Social Media: Give Before You Ask
Turn Technology Hold-Outs into Adopters
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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