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Here Comes the 'She-Conomy'
September 11, 2011
This and other key demographic, social, economic, and technological trends have substantial implications for CUs.
Young & Unaware
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
‘Break Up With Your Bank,’ CU Tells Members
August 26, 2011
CU aims to convince young adults to spurn higher-priced banks.
Baby Boomers Less Optimistic About Retirement
August 23, 2011
Report divides boomer retirees into five segments.
QR Codes Track Ad Effectiveness
August 22, 2011
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone.
Turn Nonmembers Into Members
August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
CU Members Today and Tomorrow
August 08, 2011
"If we're not growing, we're rotting," CUNA researcher says.
Is CU PFI Growth Sustainable?
August 01, 2011
More members consider CUs to be their primary financial institutions. But is this rise just a temporary flight to safety?
Are Your Members Merely Satisfied or Truly Loyal?
July 18, 2011
Satisfaction and loyalty are distinct concepts, notes CUNA’s 2011-2012 Survey of Potential Members.
Branch Design Traditions to Abandon
July 14, 2011
Consider members’ path through the branch, including 'sight lines' and 'dwell zones.'
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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