Marketing

Want to Attract Hispanic Members? Build a Community Presence

June 20, 2011
Several barriers have kept CUs from engaging fully with the Hispanic community. READ MORE

The State of Social Media

June 01, 2011
CUs that report the most success with social media programs have put in the most work—time, resources, and attention. READ MORE

Why People Change PFIs

June 01, 2011
Price, products, and proximity aren't the main reasons people change financial institutions. READ MORE

Member Loyalty Pays Big Dividends

May 27, 2011
The one thing your competitors can’t duplicate is the experience members receive from your CU. READ MORE

Age and Awareness

May 15, 2011
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research. READ MORE

Seven Questions to Ask Before Developing a Social Media Policy

May 13, 2011
Approach social media using an organized and planned approach, consistent with the organization's mission, strategy, and values. READ MORE

Connect With Members Online

May 01, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members. READ MORE

Marketing Award Winners Deliver Growth, Visibility

April 27, 2011
The common denominator among those named top marketers by the CUNA Marketing and Business Development Council: The dogged pursuit of growth. READ MORE

Act Like a Shark: Keep Moving

April 06, 2011
You may think you don't have enough time, money, or people to innovate. But limited resources can force us to be more creative. READ MORE

‘NCUA-Safe’ Reaches More Than 150 Million Consumers

April 05, 2011
The “NCUA-Safe” campaign has reached more than 150 million consumers. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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