Marketing

CUs Nationwide Report Transfer Day Membership Growth

November 07, 2011
CUs from various regions report membership, deposit growth. READ MORE

CUNA Celebrates Bank Transfer Day

November 04, 2011
‘It’s fun to see the awareness out there.’ READ MORE

CUs Gear Up for Bank Transfer Day

November 04, 2011
Many CUs prepare for Bank Transfer Day (Nov. 5) by offering member referral bonuses, promoting the credit union difference, offering prizes and cash-back promotions, and taking other measures. READ MORE

Be Careful When Wooing Angry Bank Customers

November 03, 2011
Four steps CUs should implement before marketing to frustrated bank customers. READ MORE

With Fees in Focus, Share the CU Difference

November 02, 2011
What marketing strategies should CUs employ as bank fees make headlines? READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

‘Dr. Penny’ Offers Gen Y Diagnosis

November 01, 2011
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms. READ MORE

Five Steps for Effective Social Media Marketing

October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives. READ MORE

Ask Gen Y What It Wants

October 13, 2011
‘The outside-in approach to innovation starts with the customer.’ READ MORE

Growing Younger

September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative. READ MORE

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