Marketing

Marketing: The Blessing and the Curse

May 29, 2012
‘Be comfortable being uncomfortable,’ award-winning marketers advise. READ MORE

NIHFCU Launches Partnership With Biotechnology Association

May 24, 2012
CU has developed a range of products designed to specifically meet the demands of the healthcare and biomedical industry. READ MORE

‘Have Fun and Get It Done’

May 22, 2012
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud. READ MORE

Fixated on Fascination

May 11, 2012
CUs can create strong and immediate emotional reactions by standing out and taking a stand. READ MORE

De Dios Named Coopera CEO

May 03, 2012
CUs are the answer to connecting more Hispanics, both immigrant and U.S.-born, with the financial mainstream, she says. READ MORE

Invigorate Your Annual Meeting

May 01, 2012
Credit union increases turnout by paying members to attend. READ MORE

Latino CU Conference Teams Up With ACUC

May 01, 2012
The NLCUP conference will take place June 15-17. READ MORE

Satisfaction From aSmarterChoice

May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. READ MORE

Seeking Social Media Success? Be the ‘Community Hub’

April 25, 2012
Chris Brogan’s advice for harnessing the power of social media boils down to two simple words: Be helpful. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

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