Stay Ahead of New Marketing Trends

CUNA offers a number of opportunities for marketing professionals to learn and grow.

April 1, 2014

Credit unions’ migration toward social media marketing is more than a passing fad.

And credit union marketing professionals are in charge of keeping their organizations ahead of the game.

CUNA offers a number of opportunities for marketing professionals to learn and grow.

Witness cutting-edge marketing

Attend next month’s CUNA Marketing Management School, May 19-22 in Hollywood, and apply cutting-edge lessons, techniques, and insights from marketing industry elite to your own credit union’s marketing strategy.

You can:

Show your professional value while earning credit toward your Credit Union Certified Marketing Executive (CUCME) designation;

Stay one step ahead of 2014’s social media trends and increase your credit union’s overall potential; and

Hear independent filmmaker Shalini Kantayya discuss the concept of “the little guy.” She’ll compare credit unions to independent filmmakers and illustrate how to utilize agility and insight to compete— even win—against the “blockbuster” banks.

Meet your Mad City neighbors

Mad City Money™, CUNA’s financial education simulation for youth, is getting more social. Credit unions are now encouraged to share their Mad City Money experiences via Twitter.

Get connected with the day-today challenges of futuristic Mad City and follow other credit unions as their local high school students take on the role of adults—complete with jobs, income, families, and debt—and learn from their financial mistakes.

Here’s how to get settled in Mad City:

Follow our official Twitter handle, @MadCityMoney; and

Tweet using our hashtag, #MadCityMoney, to share your articles, photos, and updates of your credit union hosting Mad City Money workshops.

Develop your social media skills

Many credit unions take social media beyond simple personal interactions— using the various platforms available as new, exciting opportunities to connect with members. And it’s working.

Join CUNA for the “Social Media and Your Credit Union” course to learn best practices and safeguards for your social media campaign. Develop a clear vision of how your credit union can engage socially savvy members. Through the online course, you’ll learn to:

Define social media and its significance;

Employ social media effectively;

Identify and overcome potential dangers; and

Understand why you need a social media policy.

To enroll in this course, visit cuna.org/courses.