Mashburn, Allison, McGraw win top individual honors
Council recognizes best marketer, business development leader, volunteer.
Kristen Mashburn, Josh Allison, and Amy McGraw claimed the top individual honors at the CUNA Marketing & Business Development Council Conference on Saturday in Orlando, Fla.
Kristen Mashburn, vice president of marketing for Listerhill Credit Union in Muscle Shoals, Ala., earned the Marketing Professional of the Year Award.
Her alignment of highly integrated creative work with the $629 million asset credit union's overall business strategy helped grow assets by 60% and built twice the brand recognition of peer financial institutions.
Mashburn's co-workers refer to her as “hyper strategist” and “details junkie,” and her strict adherence to project management earned her the nickname, “the woman with a plan.”
She led her team to three Category’s Best and 11 CUNA Marketing & Business Development Diamond Awards in 2014, as well as several other national awards.
Josh Allison, the relationship development manager for $584 million asset Horizon Credit Union in Spokane Valley, Wash., won the Business Development Professional of the Year Award.
He executed school partner and SEG engagement strategies, as well as efforts related to financial literacy. He weaved the credit union philosophy into those programs.
Allison's involvement and volunteerism at the state and national level—presenting, educating, and passionately sharing the social impact of credit unions—is admirable. In addition to holding a CUDE designation, Allison has won several national awards for his industry involvement.
Amy McGraw, vice president of marketing for $538 million asset Tropical Financial Credit Union in Miramar, Fla., garnered the Volunteer of the Year Award.
As a member-led organization, the Marketing & Business Development Council relies on volunteers. This award recognizes McGraw's contributions to the Council.
She serves on two committees, actively participates at the conference, volunteers to facilitate sessions, and posts to the Council’s social media channels. She is engaged, enthusiastic, and a meaningful contributor.
McGraw's committee co-volunteers say she is “always full of ideas and willing to kick around ideas that represent new, fresh perspectives.”
Learn more about the CUNA Marketing & Business Development Council.