More Scenes From MBD14
Conference sessions examine everything from Big Data to social media.
CU marketers are “superfreaks”—in a good way—because they “make the vision happen,” Andy Janning told CUNA Marketing & Business Development Council Conference attendees Friday morning. He’s the president/founder of NO Net Solutions and a former CU executive.
Partnerships with government agencies, nonprofits, chambers of commerce, and corporations are a vital part of a robust growth plan, John Godwin, chief operations officer for SecurityPlus FCU, said Friday.
How often should CUs post content to Twitter and Facebook? There’s no set rule, social media expert Matt Hodson said Friday. That decision differs for every organization.
Media channel choices have grown exponentially with the emergence of digital media, says Anne Legg, SVP, business strategies, for Third Degree Advertising.
Many CUs face a future without physical branches, making the virtual branch especially important, says Tom Glatt, president of Glatt Consulting.
Seasons FCU’s Dillon Tardiff and Robyn Swanson look forward to Andy Janning’s keynote address Friday morning.
Tim Meier, vice president of marketing for Collins Community CU, reviews Diamond Award candidates on an electronic kiosk in the Exhibit Hall.
Listerhill CU’s Drew Edwards and Kristen Mashburn dine al fresco during lunch on Friday.
The best way to make inroads with select employee groups is to create internal advocates within these organizations, says Josh Allison, relationship development manager for Horizon CU.
Nancy Crouch, director of relationship management for Saylent Technologies, outlined the “5 Vs” of Big Data: Volume, Velocity, Variety, Veracity, and Value.
A little prediction can go a long way toward tipping the competitive balance in favor of your CU, says Simon Gao, vice president, consumer analytics, for CUNA Mutual Group.
Facebook is rapidly becoming a lending platform for some CUs, says Joseariel Gomez, CEO of Shastic.