CUNA Marketing & Business Development Council Conference

CUNA MBD14 Underway

Nearly 450 CU marketers gather in Orlando for premier conference.

March 13, 2014

John MacDonald

While technology has made it easier to reach media professionals, it has made it harder for your CU to get noticed, says John MacDonald, president/CEO of Big Decisions.



Behind the scenes

It takes a lot of effort to pull off a conference with 450 attendees. From left: Kati Goetsch, CUNA Strategic Services, and the CUNA Councils’ Natalie Sherry and David Rohn work behind the scenes Wednesday afternoon.



Nancy Hutchinson

Nancy Hutchinson (center), CUNA Marketing & Business Development (MBD) Council Executive Committee member, welcomes first-time attendees to Orlando.



New attendees

AltaOne FCU’s Ted Huntington chats with CUNA MBD Council Chair Michelle Hunter (center) and Vice Chair Kathryn Davis.



Marketing challenges

MECU's Aziza Gary (left) and Sean McDonald, Mid-State FCU, discuss business development and marketing challenges their respective CUs face.



Buzz Points

Merchant-funded loyalty programs deepen CUs’ ties with members, explains Phil Linton of Buzz Points, a CUNA Strategic Services alliance provider.



Diamond Awards

Diamond Award entries were displayed on electronic kiosks in the Exhibit Hall. Here are two hopeful award candidates from Pelican State CU.