Home » Anyone Fed Up With Banks?

Marketing

Anyone Fed Up With Banks?

The consumer backlash over proposed fees created a spike in CU membership growth.

By Dianne Molvig

December 22, 2011

In the first weeks following banks’ announcements of their infamous debit card fees, more consumers joined CUs than joined during all of 2010.

To view the full article, or subscribe to Credit Union Magazine.

June 13 Cover

Credit Union Magazine

• June digital edition

heroes

What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Don’t Overlook the Higher-Priced Mortgage Rule

Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

Your Say: What's Your Favorite Social Media Channel?

View Results Poll Archive

Copyright © Credit Union National Association Inc. All Rights Reserved. Privacy Policy. Design, CMS, Hosting & Web Development :: ePublishing.