Marketing

Don’t Be a Boiling Frog

When trends show that markets are changing, does your CU adjust?

November 01, 2011

Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.

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Marketing

Don’t Be a Boiling Frog

When trends show that markets are changing, does your CU adjust?

Credit Union Magazine

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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