Marketing

Boomer Loyalty Has Limits

Baby boomers want objective financial advice, developed just for them. If they don’t get it, many will walk out the door.

April 01, 2011
/ PRINT / ShareShare / Text Size +
Baby boomers' needs are diverse and complex. These members can be a viable target for long-term relationships if CUs can meet their needs.
To view the full article, or subscribe to Credit Union Magazine.

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive