Marketing

CUs' Top 10 Branding Challenges

March 16, 2010
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Credit unions’ branding challenges fall in 10 main categories: 1. Misunderstanding what a brand is and why it matters It’s important to have a brand strategy that’s embraced by the entire organization. If your staff doesn’t get it, you can’t expect members to embrace your brand....
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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