Marketing

Is It Time for a National Ad Campaign?

February 19, 2010
/ PRINT / ShareShare / Text Size +
Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus: Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents say CUs need to get...
To view the full article, or subscribe to Credit Union Magazine.

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive