Marketing

Hispanic Outreach: Develop the Right Mindset

September 25, 2009
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Before targeting the Hispanic market, credit unions first must establish an internal foundation by developing the right mindset to reach out to this community, according to Coopera Consulting , Des Moines, Iowa, as reported in CUNA’s 2009-2010 CUNA’s 2009-2010 Survey of Potential Members Report . “It’s not sufficient to want...
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