Technology

Gen Y Up Close

August 27, 2009
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By Patrick Totty Joe Dickerson, user experience architect on the “innovations team” at Fiserv Inc ., Brookfield, Wis., offers these observations about generation Y—those born during the 1980s and 1990s—based on recent interviews with gen Y members: • They’re very social and conduct many of their activities through social media. The...
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