Marketing

Living la Vida Hispana

June 17, 2009
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Micheal Muckian CUs reach the fastest-growing U.S. member demographic by applying lessons learned at WOCCU’s Hispanic Marketing Immersion Program. Visitors to $90 million asset Guadalupe Credit Union’s south Santa Fe, N.M., branch might think they’re having an out-of-country experience. Winona Nava, the credit union’s president/CEO and chair of the Credit...
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