Living la Vida Hispana

Micheal Muckian CUs reach the fastest-growing U.S. member demographic by applying lessons learned at WOCCU’s Hispanic Marketing Immersion Program. Visitors to $90 million asset Guadalupe Credit Union’s south Santa Fe, N.M., branch might think they’re having an out-of-country experience. Winona Nava, the credit union’s president/CEO and chair of the Credit...