Marketing

Bring Nonmembers Into the Fold

May 28, 2009
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Want to make inroads with nonmembers? Tell them about your credit union’s services and rate/fee advantages, and offer more convenient locations to their homes. Those are the top two ways credit unions could persuade nonmembers to join, according to the Credit Union National Association’s 2009-2010 Survey of Potential Members  report....
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