Marketing

Survival of the Fittest

May 20, 2009
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Darla Dernovsek CUs pump up strategies to attract and retain members during tough times. Even before the depth of the current recession was apparent, $1.7 billion asset CommunityAmerica Credit Union, Lenexa, Kan., knew some members needed financial makeovers. So the credit union created a promotional campaign inviting members to apply...
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