Marketing

Hispanic Outreach: Mind the Four P's

February 20, 2009
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Miriam De Dios, emerging markets director for Coopera Consulting , Des Moines, Iowa, cites four key areas credit unions must address in serving Hispanics: 1. Personnel. Hire people who are bilingual and already are connected to the Hispanic community. Train all staff about cultural differences. 2. Products . Be sure...
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