Marketing

Measurement Must Drive Your Marketing Program

May 01, 2005
/ PRINT / ShareShare / Text Size +
Measurement Must Drive Your Marketing Program May 1, 2005 By Clark Crowdus Less than 23 months. That's how long chief marketing officers (CMO) at the world's top 100 companies remain in their jobs on average, according to a recent survey by the executive search firm Spencer Stuart. Corporate governance reform...
To view the full article, or subscribe to Credit Union Magazine.

What's Popular

Popular Stories

Recent Discussion

Your Say: Have You Ever Suffered a Denial of Service Attack?

View Results Poll Archive