Marketing

Reputation Marketing: Make Lemonade Out Of Lemons And License Plates

July 01, 2005
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Reputation Marketing: Make Lemonade Out Of Lemons And License Plates July 1, 2005 1. Prevention 2. When a crisis occurs By Clark Crowdus Here's the latest counter-intuitive marketing trend: Go to jail--improve your reputation. Martha Stewart isn't the only brand name capitalizing on a founder's stint in jail. A prominent...
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