Marketing

A Bottom-Up Approach To New Product Strategies

December 01, 2005
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A Bottom-Up Approach To New Product Strategies December 1, 2005 By Clark Crowdus Cities throughout America suddenly are getting offers they can't refuse from outfits such as Google, which recently proposed wiring the entire city of San Francisco for Wi-Fi--gratis. (Wi-Fi stands for 'wireless fidelity,' which provides a wireless Internet...
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