Marketing

The American Pamplona: Leveraging Consumer Optimism

January 01, 2006
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The American Pamplona: Leveraging Consumer Optimism January 1, 2006 By Clark Crowdus America has its own version of 'The Running of the Bulls' at Pamplona, Spain. It's called 'Black Friday.' This year, Wal-Mart and other discounters slashed prices to the point where they created a near frenzy on the traditional...
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