Five Common Marketing Pitfalls

March 01, 2006
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Five Common Marketing Pitfalls March 1, 2006 By Lisa Renner Avoid these marketing pitfalls at all costs: 1) Shoot-from-the-hip strategy. 'I know what they want' without researching themarket to determine your desired market's needs, wants, and potential. 2) Lack of forecasting and measurement. Just because your credit union has alwaysoffered...
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