Marketing

Learn From The Ghosts of Marketers Past

May 01, 2006
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Learn From The Ghosts of Marketers Past May 1, 2006 By Clark Crowdus The late linguist and former President of San Francisco State University, S.I. Hayakawa, once characterized the great innovations of history as "free gifts from the dead." According to Hayakawa, we are the direct beneficiaries of all the...
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