- Hispanic Resources
How do you Communicate Member Ownership? October 1, 2006 CU Philosophy an Easy Sell We want our members to understand Ã¢â‚¬Ëœmembership' and Ã¢â‚¬Ëœownership.' Our collateral pieces and Web site emphasize that we're a self-help, nonprofit, member-owned cooperative. There always will be competition on rates. Our theme is that by gaining...