Community Service

How do you Communicate Member Ownership?

October 01, 2006
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How do you Communicate Member Ownership? October 1, 2006 CU Philosophy an Easy Sell We want our members to understand ‘membership' and ‘ownership.' Our collateral pieces and Web site emphasize that we're a self-help, nonprofit, member-owned cooperative. There always will be competition on rates. Our theme is that by gaining...
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