Marketing

What's in a Name Change?

February 01, 2007
/ PRINT / ShareShare / Text Size +
What's in a Name Change? February 1, 2007 By Cathy Fleming Reliable brands are hard to develop, but executives who have changed the names of their credit unions say doing so can boost their market presence. 'Some members didn't like that we changed our name,' notes Donna Michalka, vice president...
To view the full article, or subscribe to Credit Union Magazine.

What's Popular

Popular Stories

Recent Discussion

Your Say: Have You Ever Suffered a Denial of Service Attack?

View Results Poll Archive