Marketing

Security As a Marketing Differentiator

May 01, 2007
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Security As a Marketing Differentiator May 1, 2007 By Jay Barbour Historically, information technology (IT) security has been a business cost center. However, with the scope and scale of recent data breaches, including the TJX Co.s fiasco, consumers are tired of doing business with organizations that don't adequately protect personal...
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