Marketing

Vancity CU Finds its Niches

June 01, 2007
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Vancity CU Finds its Niches June 1, 2007 Kelly McNeill-Sproxton, manager of relationship marketing for Vancity Savings Credit Union, Vancouver, B.C., shares with Credit Union Magazine the $6.4 billion asset institution's "thin and deep" strategy to target like-minded member segments. How big of a priority is member growth for Vancity?...
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