Marketing

Don't Be a 'Zombie Brander'

October 01, 2007
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Don't Be a 'Zombie Brander' October 1, 2007 By Susan Solomon Recently, a marketing student complained that her marketing materials didn't look alike. "The designs aren't similar enough. We don't look like a real brand," she said. Oh really? Is a "real brand" about conformity? Consider what your members encounter...
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