Lending

The Relationship Pricing Conundrum

December 01, 2007
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The Relationship Pricing Conundrum December 1, 2007 By Rich Jones Credit unions are innovating incentives and relationship packages to create more member loyalty. Member loyalty is tied directly to: Engagement; Brand image; Convenience and physical proximity; and Price. Let's dissect each of these. Engagement Engagement is measured by the number...
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