Lending

The Relationship Pricing Conundrum

December 01, 2007
/ PRINT / ShareShare / Text Size +
The Relationship Pricing Conundrum December 1, 2007 By Rich Jones Credit unions are innovating incentives and relationship packages to create more member loyalty. Member loyalty is tied directly to: Engagement; Brand image; Convenience and physical proximity; and Price. Let's dissect each of these. Engagement Engagement is measured by the number...
To view the full article, or subscribe to Credit Union Magazine.
CU Mag cover July 2014

Credit Union Magazine

July 2014

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive