Mayo nurses niche market

January 26, 2010

If you had to illustrate an underserved market, chances are a doctor wouldn’t enter the picture. CU: Mayo Employees FCU, Rochester, Minn. Challenge: Resident physicians didn’t qualify for traditional mortgages. Solution: Resident mortgage program. Results: $31.6 million portfolio Award: Mortgage lending But not all doctors are wealthy. Most physicians who...

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