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Articles Tagged with 'lending'

Three-Part Harmony

November 17, 2008
I often look to my daughter's life as a way to better understand the world around me. At age 15 and as a high-school freshman, she's very musically inclined. (She gets it from her mother.) Yet... READ MORE

An Opportunity Like This Comes Once in a Lifetime

July 23, 2010
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Be a Prudent Lender

May 26, 2010
Everyone knows the expression, “If something seems too good to be true, it probably is.” The recession brings many examples of this. READ MORE

Serving Distressed Industries: Lessons from a Defense CU

June 22, 2010
During the late 1980s and early 1990s, Service CU shuttered 10 branches due to military base closures, affecting up to 43,000 potential members. "Our very existence was in doubt," says President/CEO Gordon Simmons. READ MORE

Membership Growth: Take Advantage of the Times

June 30, 2010
Positive media coverage of CUs in the wake of bank bailouts has created a window of opportunity for member growth. READ MORE

Speakers Detail Keys to Business Lending Success

July 13, 2010
Want to succeed in the business lending arena? Be fast, competitive, and flexible. READ MORE

Speakers Detail Keys to Business Lending Success

July 13, 2010
CUs must be fast, competitive, and flexible to serve small-business members successfully. READ MORE

A Tale of Opportunities

August 30, 2010
How might Charles Dickens's sage narrative apply to credit unions today? It's easy to focus only on the difficulties credit unions face right now. Afterall, there are many reasons for gloom. READ MORE

Six Guidelines for Building Strong CUSO/CU Partnerships

August 16, 2010
Finding a credit union service organization (CUSO) to fit your credit union's lending needs is like finding comfortable footwear. READ MORE

Compliance Matters

October 01, 2010
NCUA's indirect lending red flags, ATM accessibility rules, and FDIC's overdraft proposal. READ MORE
CU Mag Cover May 2012

Credit Union Magazine

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May 2012

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A Bit of Unpleasantness

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

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