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Articles Tagged with 'students'
Create Card Carrying Members
May 13, 2014
Use data analysis to staunch the outward flow of credit card business.
Capture Student Loan Borrowers in Five Steps
November 01, 2013
Offering these loans allows credit unions to diversify their loan portfolios, generate income, and provide a valuable and affordable service.
Contest Winner Lands Dream Dorm at Michigan State
October 15, 2013
Contest shows strong bond with sponsor company.
Veridian CU, CUNA Mutual Group Fund Youth Leadership Program
August 09, 2013
Program results in higher academic achievement and fewer discipline problems.
Student Loans: Understand the Financial Aid Timeline
May 09, 2013
Market your private student loan program early; preferably in May.
‘Get them in Early’
April 25, 2013
‘It’s never too early to learn about money.’
A Source of Inspiration
April 22, 2013
‘Education brings about opportunity, and in turn inspiration.’
Go to the Head of the Class
October 15, 2012
A recent class reunion reveals former classmates’ vast differences.
Cooperative Financial Leadership in the Lone Star State
March 15, 2012
Texas Trust CU has earned a reputation as a dedicated community partner.
The Trainer’s Call
February 09, 2012
Motivation, inspiration, and energy are the wellsprings of motivation for the CU training professional.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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