Articles Tagged with 'branding'

CU Service Centers Becomes CO-OP Shared Branch

June 03, 2013
The change will occur during a two-year rebranding process at participating CUs. READ MORE

The Bottom Line About Branding

May 12, 2013
Embrace a '360 approach' to serving members. READ MORE

Follow the Laws of Branding

March 25, 2013
Smart CUs don’t push products; they promote their brands. READ MORE

Internal Branding: Find Your Sweet Spot

January 24, 2013
‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’ READ MORE

Millennials Migrate to Small Businesses

October 01, 2012
Gen Y is an entrepreneurial group—one that prefers freedom and flexibility over big corporate policies. READ MORE

How to Brand Your Wellness Program

April 30, 2012
For CUs offering wellness programs, branding is critical. “Everything you do is associated with it,” says Nikki Wallace, an associate at consulting firm Mercer, New York. READ MORE

‘Powerful Cause, Positive Effect’

March 18, 2012
The theme for this year's Governmental Affairs Conference ties directly into our times. READ MORE

CU Promotes 'People Powered Banking'

September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer. READ MORE

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive