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Articles Tagged with 'branding'

CU Promotes 'People Powered Banking'

September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer. READ MORE

‘Powerful Cause, Positive Effect’

March 18, 2012
The theme for this year's Governmental Affairs Conference ties directly into our times. READ MORE

How to Brand Your Wellness Program

April 30, 2012
For CUs offering wellness programs, branding is critical. “Everything you do is associated with it,” says Nikki Wallace, an associate at consulting firm Mercer, New York. READ MORE

Millennials Migrate to Small Businesses

October 01, 2012
Gen Y is an entrepreneurial group—one that prefers freedom and flexibility over big corporate policies. READ MORE

Internal Branding: Find Your Sweet Spot

January 24, 2013
‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’ READ MORE

Follow the Laws of Branding

March 25, 2013
Smart CUs don’t push products; they promote their brands. READ MORE

The Bottom Line About Branding

May 12, 2013
Embrace a '360 approach' to serving members. READ MORE

CU Service Centers Becomes CO-OP Shared Branch

June 03, 2013
The change will occur during a two-year rebranding process at participating CUs. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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