When people think of disasters, they generally envision hurricanes, tornadoes, or floods—catastrophic events that devastate communities. But for a business, a disaster can be something as small as a failed switch or a computer virus. READ MORE
The public watched in disbelief as oil gushed into the waters of the Gulf Coast for several months. Here’s advice on
how the company could have better connected with the public throughout the spill, and lessons you can learn from them.