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Articles Tagged with 'advertising'

FTC Proposes Rule to Ban Deceptive Mortgage Ads

September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising. READ MORE

The Consumer Awareness Crisis

February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation? READ MORE

Compliance Matters: Remittance Transfer Disclosures

July 01, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries. READ MORE

Young & Unaware

August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

Mortgage Ads On the Straight & Narrow

November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements. READ MORE

Align Marketing and Compliance

August 02, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences. READ MORE

Mind Your Social Media Manners

December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting. READ MORE

Community CUs Shouldn’t be Satisfied with the Status Quo

February 07, 2013
First Community CU was among four CUs awarded in 2012 by CUNA. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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