Articles Tagged with 'advertising'

Opting for a Billboard on Wheels

February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job. READ MORE

Drone Elevates CU’s Advertising Campaign

October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members. READ MORE

Don't Be Satisfied With the Status Quo

February 07, 2013
'Be heavily involved in your local community.' READ MORE

Mind Your Social Media Manners

December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting. READ MORE

Align Marketing and Compliance

August 02, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences. READ MORE

Mortgage Ads On the Straight & Narrow

November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements. READ MORE

Young & Unaware

August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

Compliance Matters: Remittance Transfer Disclosures

July 01, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries. READ MORE

The Consumer Awareness Crisis

February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation? READ MORE

FTC Proposes Rule to Ban Deceptive Mortgage Ads

September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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