Articles Tagged with 'advertising'

Defining the Social Media ROI Debate

August 26, 2014
'There is no cookie-cutter version of an effective digital media strategy.' READ MORE

Opting for a Billboard on Wheels

February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job. READ MORE

Drone Elevates CU’s Advertising Campaign

October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members. READ MORE

Don't Be Satisfied With the Status Quo

February 07, 2013
'Be heavily involved in your local community.' READ MORE

Mind Your Social Media Manners

December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting. READ MORE

Align Marketing and Compliance

August 02, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences. READ MORE

Mortgage Ads On the Straight & Narrow

November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements. READ MORE

Young & Unaware

August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

Compliance Matters: Remittance Transfer Disclosures

July 01, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries. READ MORE

The Consumer Awareness Crisis

February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation? READ MORE

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