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Articles Tagged with 'advertising'
Opting for a Billboard on Wheels
February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job.
Drone Elevates CU’s Advertising Campaign
October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members.
Don't Be Satisfied With the Status Quo
February 07, 2013
'Be heavily involved in your local community.'
Mind Your Social Media Manners
December 15, 2012
Social media mistakes can be excruciatingly public and long-lasting.
Align Marketing and Compliance
August 02, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences.
Mortgage Ads On the Straight & Narrow
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
Young & Unaware
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
Compliance Matters: Remittance Transfer Disclosures
July 01, 2011
The Federal Reserve Board has issued a proposal to require disclosures on remittance transfers to recipients in foreign countries.
The Consumer Awareness Crisis
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
FTC Proposes Rule to Ban Deceptive Mortgage Ads
September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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