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Articles Tagged with 'services'
‘Think’ About Generating Greater Awareness
July 16, 2014
CUs can’t allow themselves to remain the best-kept secret in the financial services industry.
Crush the Cross-Sell: Eight Tips
June 10, 2014
Make sure your cross-selling team is well-trained and understands the nuances of this task.
Lending on the Mend
November 01, 2013
The 2014 lending forecast is as optimistic as it has been for a few years.
Advice For Instant Millionaires
October 22, 2013
Understand Your Sales Culture
October 22, 2013
Creating a sales culture involves many puzzle pieces, according to “Recipes for a Sales Culture,” a white paper from the CUNA Operations, Sales & Service Council.
CO-OP Financial Services Awards 16 Scholarships for Community CU & Growth Conference
October 02, 2013
Attendees will create ready-to-implement action plans to help their CUs reach their full potential.
Fee or Free? Let Members Choose
July 19, 2013
‘Menu-based’ pricing helps CUs generate income in a fee-averse environment.
Prepare for the ‘Tidal Shift’ Shaping Financial Services
June 13, 2013
Mobile services, hybrid cards help lenders serve underbanked consumers.
Nontraditional Services Build Trust
May 28, 2013
'Our licensed agents are all salaried CU employees.'
Tell, Don't Sell
May 27, 2013
'Fees' not necessarily a four-letter word when linked with member-friendly services.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Five Cyber Security Considerations for CUs
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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