Articles Tagged with 'influence'

'Trust Agents'

April 24, 2012
Today's online influencers are Web natives who trade in trust, reputation, and relationships—using social media to accrue the influence that builds up or brings down businesses online. READ MORE

'Fascinate'

April 24, 2012
Fascination is the most powerful way to influence decision making, according to Sally Hogshead. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers. READ MORE

Word-of-Mouth Is Powerful Marketing

July 29, 2010
Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they hear from a trusted source. READ MORE
CU Mag cover July 2014

Credit Union Magazine

July 2014

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