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Articles Tagged with 'millennials'

Need Members? Target Millennials

July 01, 2010
CUs must continue to attract more consumers in their peak borrowing years—age 25 to 44—and attract even younger members—age 18 to 24. That's where “millennials" come in. READ MORE

Millennials Need CUs—They Just Haven’t Met You Yet

January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools. READ MORE

Introducing the Millennial

February 13, 2013
As these potential members mull their options for long-term financial partners, it will pay to get to know them now. READ MORE
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Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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