CUs must continue to attract more consumers in their peak borrowing years—age 25 to 44—and attract even younger members—age 18 to 24. That's where “millennials" come in. READ MORE

What are the biggest barriers to getting young adults to consider using credit unions? READ MORE

Today's 90 mil­lion CU members have 19 million children under 18. The best way to get loyal young members is through their parents. READ MORE

"Crash the GAC" was born at last year's GAC when a group of young professionals decided to fight for the future of CUs alongside industry veterans. They're back in D.C. with a brand-new crop of Crashers. READ MORE

'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative. READ MORE

Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

Generation Y wants to bank on its own terms, says Public Service CU's Andre Iervolino. READ MORE

Attracting the next generation of members requires interacting on their terms and on their turf. READ MORE

Show young adults how to budget, borrow, and buy responsibly while building long-lasting member relationships. READ MORE

The hyperconnected lifestyle of today’s teens and young adults leaves technology experts evenly split about its long-term effect, according to a Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center study. READ MORE