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tom j hefter
Articles Tagged with 'social'
Connect With Members Online
May 01, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
Social Media Growth
March 01, 2011
Companies see success using social media tools, social buying sites catching on, and communication tips for innovation work groups.
Develop an Effective Social Media Policy
February 14, 2011
Thoroughly evaluate four areas of potential risk before engaging in social media.
Social Media Compliance: Nine Questions
January 24, 2011
As with other member communications, take proper compliance precautions with your social media efforts.
Stuck at '12:00?'
December 27, 2010
Participating in social media is risky but necessary.
Social Media: Show Me the Money
November 01, 2010
Forty-nine percent of companies believe social media is a promising tactic that will eventually produce return on investment.
CUs Win Top Council Awards
November 01, 2010
Councils honor innovation; small businesses and social media marketing; and inside the world of Zappos.
Combat Social Engineering: Don’t Be the Weakest Link
September 16, 2010
Social engineering tactics exploit the fundamentals of human nature.
A Chemical Reason for Social Networks' Popularity?
July 14, 2010
When people interact on social networks, their brains release the chemical oxytocin, the same chemical that's released when people experience acts of trust, loyalty, or generosity. This shows how people are wired to interact with others.
Eight Marketing Changes You Can't Ignore
June 29, 2010
Overwhelmed by new marketing channels? These eight assertions will help you put larger marketing trends into context.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Five Cyber Security Considerations for CUs
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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