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Articles Tagged with 'social'
Entering the World of Social Media
October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues.
Social Media Opens Door to Member Engagement
October 10, 2012
CUs aren’t close to tapping the power of social media in telling consumers what they have to offer.
Harness Members’ Social Power
October 01, 2012
Social media has become an integral part of the consumer experience, but few companies embrace it.
Social Engineers Target Service Staff
September 26, 2012
High-tech countermeasures do little to prevent a CU’s employees from succumbing to social engineering.
Gain Social Media Traction with Members
September 10, 2012
Encourage members to share their thoughts about the CU, both good and bad.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Brogan: Facilitate Member Desire, Success, and Legacy
June 22, 2012
CUs think of banks as their competition, but really the competition is access and trust.
Gen Y Merits Different Approach From CUs
June 20, 2012
How do you make inroads with young consumers? Give them something they can believe in.
Train Your Brain for Happiness, Success
June 20, 2012
The three main predictors of happiness are optimism, social support, and the ability to see stress as a challenge.
Evaluating Social Media
June 13, 2012
Critical to the success of social media efforts is a simple practice: Move beyond promoting products and interact with other communities and posts.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Five Cyber Security Considerations for CUs
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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