Articles Tagged with 'media'

Social Media: Show Me the Money

November 01, 2010
Forty-nine percent of companies believe social media is a promising tactic that will eventually produce return on investment. READ MORE

CUs Win Top Council Awards

November 01, 2010
Councils honor innovation; small businesses and social media marketing; and inside the world of Zappos. READ MORE

Marketing in a Digital World

August 01, 2010
Marketers and consumers are opting for blogs, tweets, and social media over traditional channels. READ MORE

Eight Marketing Changes You Can't Ignore

June 29, 2010
Overwhelmed by new marketing channels? These eight assertions will help you put larger marketing trends into context. READ MORE

'Traditional Marketing is Dead'

April 27, 2009
Forget direct mail, television advertising, and other mass media marketing, advises consultant Denise Wymore. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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