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Articles Tagged with 'media'
Don’t Be a 'Wuss' When Spreading the CU Message
February 24, 2014
Know the publication's focus, provide fresh story angles, and above all, don’t be boring.
CU Marketers Tackle Compliance and Other Issues
November 14, 2013
Speakers address cross-selling, compliance pitfalls.
Seven Steps to a Successful Blog
October 31, 2013
SAC FCU resource boosts brand awareness, generates leads while educating members.
The Six ‘Rs’ of Communication
September 30, 2013
Pitch the right story to the right editor in the right format.
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Congress Returns to ‘Don’t Tax Tuesday’ 2.0
September 10, 2013
The first ‘Don’t Tax Tuesday’ campaign exposed 1.5 million people to the ‘don’t tax my CU’ message.
CUs Expand Their Arsenal in Tax Fight
August 07, 2013
‘Let’s look to our toolbox of technology and social media.’
Social Media Fuels Relationship Loyalty Programs
June 28, 2013
‘Explain not just what to do but what the possibilities are.’
Seven Reasons to Play
April 09, 2013
Social media marketing has been the bane of many organizations.
Crisis Communications: What to do when ‘Stuff’ Happens
March 27, 2013
Crisis communications is a dialogue, not a monologue.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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