Articles Tagged with 'marketing'

Gen Y: ‘Go Where They Are’

November 21, 2011
Generation Y wants to bank on its own terms, says Public Service CU's Andre Iervolino. READ MORE

CU Offers Cure for ‘Bankitis’

November 18, 2011
Innovative Public Service CU campaign targets Gen Y members. READ MORE

On Pirates And Profitability

November 14, 2011
A salesperson's recent pitch for mobile banking reminded me of the way retailers used to sell bell-bottom jeans. READ MORE

Lessons Learned  In Auto Lending

November 14, 2011
My CU's auto loan portfolio recently plummeted. It was no surprise, because lately the local auto dealership has been as empty as a politician’s promises. READ MORE

Top Community CUs Honored

October 27, 2011
Knoxville (Tenn.) TVA Employees CU and Streator (Ill.) Onized CU took top honors at the 2011 CUNA Community CU and Growth Conference in San Francisco. READ MORE

Five Steps for Effective Social Media Marketing

October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives. READ MORE

Boomer Women: A Market Superpower

September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted. READ MORE

Branch Design Traditions to Abandon

July 14, 2011
Consider members’ path through the branch, including 'sight lines' and 'dwell zones.' READ MORE

Check 21: Image Is Everything

July 11, 2011
Even though the volume of checks written gradually declines each year, CUs should continue to invest in check-capture technologies that automate item processing and lower costs. READ MORE

Marketing Award Winners Deliver Growth, Visibility

April 27, 2011
The common denominator among those named top marketers by the CUNA Marketing and Business Development Council: The dogged pursuit of growth. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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