Articles Tagged with 'marketing'

MBD 12: And the Winners Are…

March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess. READ MORE

Seven Steps to Better Business Development

March 09, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs. READ MORE

Get Off the Conveyor Belt of Life

March 09, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die. READ MORE

Marketing Conference Garners Record Turnout

March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration. READ MORE

Enhance Direct Mail with QR Codes

February 13, 2012
While use of QR codes is picking up steam, there remains untapped potential as well as errors in how they’re being used. READ MORE

Passionate About Community

February 03, 2012
The 2011 winners of CUNA’s Community CU of the Year Award have relied on dedication to CU values and community involvement for their success. READ MORE

America Gets a Makeover

January 26, 2012
While the U.S. established its reputation as a melting pot centuries ago, the nation is more diverse today than ever before. READ MORE

QR Codes: Passing Fad or Brilliant Marketing Tool?

December 23, 2011
Somehow, the best marketing tool of the online era is still flying under the radar of many small businesses. READ MORE

 Seize the Day

December 12, 2011
It's time to spend money on marketing and business development efforts. READ MORE

Mortgage Ads On the Straight & Narrow

November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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