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Articles Tagged with 'marketing'
Best Practices in CU Websites
May 01, 2012
Your newest branch is virtual, and your website is the front door.
Are You Asking the Right Questions?
April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community.
‘There’s Power in People’
March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.
MBD 12: And the Winners Are…
March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess.
Seven Steps to Better Business Development
March 09, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.
Get Off the Conveyor Belt of Life
March 09, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
Marketing Conference Garners Record Turnout
March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
Enhance Direct Mail with QR Codes
February 13, 2012
While use of QR codes is picking up steam, there remains untapped potential as well as errors in how they’re being used.
Passionate About Community
February 03, 2012
The 2011 winners of CUNA’s Community CU of the Year Award have relied on dedication to CU values and community involvement for their success.
America Gets a Makeover
January 26, 2012
While the U.S. established its reputation as a melting pot centuries ago, the nation is more diverse today than ever before.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
Five Cyber Security Considerations for CUs
Harness the Power of 'Intrapreneurship'
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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