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Articles Tagged with 'marketing'
MBD 12: And the Winners Are…
March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess.
Seven Steps to Better Business Development
March 09, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.
Get Off the Conveyor Belt of Life
March 09, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
Marketing Conference Garners Record Turnout
March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
Enhance Direct Mail with QR Codes
February 13, 2012
While use of QR codes is picking up steam, there remains untapped potential as well as errors in how they’re being used.
Passionate About Community
February 03, 2012
The 2011 winners of CUNA’s Community CU of the Year Award have relied on dedication to CU values and community involvement for their success.
America Gets a Makeover
January 26, 2012
While the U.S. established its reputation as a melting pot centuries ago, the nation is more diverse today than ever before.
QR Codes: Passing Fad or Brilliant Marketing Tool?
December 23, 2011
Somehow, the best marketing tool of the online era is still flying under the radar of many small businesses.
Seize the Day
December 12, 2011
It's time to spend money on marketing and business development efforts.
Mortgage Ads On the Straight & Narrow
November 22, 2011
In July, the Federal Trade Commission issued a final rule relating to unfair or deceptive acts and practices in mortgage loan advertisements.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
Tweets by @cumagazine
Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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