Articles Tagged with 'marketing'

CU Mission Should Engender Passion and Caring

October 17, 2012
CUs must evolve, but they must ‘never abandon their lifeboat.’ READ MORE

Social Media Opens Door to Member Engagement

October 10, 2012
CUs aren’t close to tapping the power of social media in telling consumers what they have to offer. READ MORE

Nine Top Online Marketing Resources

July 30, 2012
Multiple online components, from websites to new scanning technology, fill out the marketer's tool kit. READ MORE

CFPB Outlines Card Marketing Guidelines

July 25, 2012
Banks' high-pressure tactics’ on credit card add-on products lead to CFPB’s first enforcement action. READ MORE

CUs Growing Green

July 01, 2012
Green lending is relatively new at credit unions, and data about it is limited. READ MORE

ATMs, Kiosks Continue to Evolve

July 01, 2012
The trend in ATM design is toward a higher level of predictive analytics and the ability to feed real-time information to the cloud. READ MORE

‘Stay Curious’ and Other Keys to Marketing Success

June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.” READ MORE

Evaluating Social Media

June 13, 2012
Critical to the success of social media efforts is a simple practice: Move beyond promoting products and interact with other communities and posts. READ MORE

Make Every Day Bank Transfer Day

June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.” READ MORE

Measure Your Social Media Success

June 06, 2012
Marketers struggle to figure out how social media fits into the marketing mix and how to gauge its performance. READ MORE
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