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Articles Tagged with 'marketing'
CUs Growing Green
July 01, 2012
Green lending is relatively new at credit unions, and data about it is limited.
ATMs, Kiosks Continue to Evolve
July 01, 2012
The trend in ATM design is toward a higher level of predictive analytics and the ability to feed real-time information to the cloud.
‘Stay Curious’ and Other Keys to Marketing Success
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
Evaluating Social Media
June 13, 2012
Critical to the success of social media efforts is a simple practice: Move beyond promoting products and interact with other communities and posts.
Make Every Day Bank Transfer Day
June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.”
Measure Your Social Media Success
June 06, 2012
Marketers struggle to figure out how social media fits into the marketing mix and how to gauge its performance.
Tablets Are Tops Among New Marketing Tools
June 04, 2012
“Now I can bring the power of the CU with me on my device.”
Tips for Social Media Success
June 01, 2012
Advice for making the most of your credit union’s social media space.
Marketing: The Blessing and the Curse
May 29, 2012
‘Be comfortable being uncomfortable,’ award-winning marketers advise.
‘Have Fun and Get It Done’
May 22, 2012
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Advocacy Puts Board Members on Offense
Five Cyber Security Considerations for CUs
Win Employee Love: Four Steps
Harness the Power of 'Intrapreneurship'
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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