Articles Tagged with 'marketing'

CU Marketers Take a Multichannel Approach

February 01, 2013
‘Marketing is only as effective as the people putting it together.’ READ MORE

Seven Steps to Better Business Development

January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it. READ MORE

Look Outside the CU Movement for Rewards Inspiration

December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program. READ MORE

Entering the World of Social Media

October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues. READ MORE

CU Mission Should Engender Passion and Caring

October 17, 2012
CUs must evolve, but they must ‘never abandon their lifeboat.’ READ MORE

Social Media Opens Door to Member Engagement

October 10, 2012
CUs aren’t close to tapping the power of social media in telling consumers what they have to offer. READ MORE

Nine Top Online Marketing Resources

July 30, 2012
Multiple online components, from websites to new scanning technology, fill out the marketer's tool kit. READ MORE

CFPB Outlines Card Marketing Guidelines

July 25, 2012
Banks' high-pressure tactics’ on credit card add-on products lead to CFPB’s first enforcement action. READ MORE

CUs Growing Green

July 01, 2012
Green lending is relatively new at credit unions, and data about it is limited. READ MORE

ATMs, Kiosks Continue to Evolve

July 01, 2012
The trend in ATM design is toward a higher level of predictive analytics and the ability to feed real-time information to the cloud. READ MORE

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive